New version of Haidilao
Opening Date｜2022.1，Address｜Haidilao, 6th Floor, Wanda Plaza, Pinghu Street, Longgang District, Shenzhen
As a famous Chinese hot pot brand with its own legendary story, "Haidilao" has changed with the consumer demand of the times. As a Chain restaurant brand upgrade, we started from 2018 to break through the original hot pot dining space preferences of red and black, with "natural", "fresh", "healthy" The fresh space vision conveys the brand's concern for ingredients, and the bigger reform in space design is the understanding and consideration for operation and modular update.
In the second phase of the upgrade, space props were optimized to improve service efficiency, and softer tones were given visually.
The improvement of the intellectual restaurant was paired with the brand's evolutionary technological assistance for food safety, highlighting the intention of the brand's automated system and immersion in a different hot pot dining experience.
For the upgrade of the latest generation of "Haidilao", we are thinking about whether we can give more thoughtfulness to the brand's social feedback and expand the brand's consistent service spirit into more humanistic care, in addition to the change in customer's dining experience.
"Happy", we enhance the comfort of dining, to meet the contemporary demand. No longer only considering multi-person dining scenarios, single-person eating hot pots can also be enjoyed with peace of mind and comfort.
"Deliver" positive energy, the needs of mothers and babies have not yet been expanded and popularized by the society, we hope to convey social responsibility with our brand, in addition to the original children's playroom, to create a thoughtful mother and baby room, open to all mothers with breastfeeding needs.
"Limitless”, If joy is the enhancement of comfort in the dining experience, no limits is our desire to create a more imaginative and interesting space connection.
In the newly upgraded color palette, the gradient of blue and green tones is the imagination of the future world. Running lights to create communication between customers and services, could also be the medium to change the scene, so that "eating hot pot "is no longer the limitation of the established impression.
In line with the trend and needs of the times, we are creating not only a closed-loop dining experience in the space of iterative renewal of "Haidilao", but also thinking about how to perfectly fit the brand, operation, service, and customer experience, and continue to heat up the emotions and memories between you and me with the culture of one pot.
