HI INN HOTEL 6.0
Opening Date｜2020.9，Address｜No. 1130, Xizang South Road, Huangpu District, Shanghai
Is it possible to have a casual and easy trip without worrying about the budget? Being a well-known budget hotel chain in China, Hi INN‘s brand positioning is to provide economical choices for price-sensitive consumers. However, does “budget” mean we have to compromise quality? After 5 times iteratively upgrade, we have created a new version of Hi INN. Based on its limited space and construction cost, our design purpose is "small but complete". From key functional equipment to the sense of best value for the price, we aim to provide a safe and comfortable stay experience, and also help simplify hotel operation. The design thinking considered 3 parties: hotel operator, customer, and franchisee. As a light hotel brand, the new Hi INN can balance their needs and create the most value for an affordable price.
The core elements of design in Hi INN Hotel are "Light", "Combination", "Simple", we simplify hotel operation and abandon unnecessary procedures. We modelize all the furniture in order to quickly expand in the future, also to reduce construction techniques and time. The whole design style is simple visual but plus fun elements, and the most important thing is to create a comfortable environment and a sense of security.
Light: The small lobby has multiple functions, we remove the front desk but utilize a self-check-in system, and there are self-laundry，easy communication and dining available in a compact space. With a robot room delivery service, it helps reduce service staff.
Combination: We design a standard operating procedure in the construction process, in order for future hotels to be built quickly as market demand grows at a rapid rate.We try to bring a sense of nature into the room. The curtain with the jungle pattern becomes the major key tone，it also serves the function of soundproof and screen cover; this helps to visually expand the limited space of the room.
Simple: We hope the customer’s journey starts with a cheerful and relaxed mood, from the entrance to the rooms, the interactive message board creates a sense of community in the hotel social community, and the three different styles of the room can satisfy the different preference of the guests.
